Flexible.
Suitable for startups eager to gain media exposure geared towards attracting more investors and talent to your business.
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero customers, zero brand recognition and little in the way of capital you could use to bolster your image, you’ll have to rely on alternative outlets and inexpensive tactics to give you early pulling.

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Self-disciplined.
Be mindful of the fact that you're building your own brand, but it won't be an easy ride. Here we step in to help you win 'earned media' as the industry refers to press coverage. We play a pivotal role when it comes to securing the prosperity of your future lead generation efforts.
Whatever the trending stories of the day are, we work to get you in as part of the conversation.

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Established.
At this stage you're typically an already known face in the market and the media knows you well. Here we have to position you and your organisation as a leader in your industry. Coverage reflects organizations creating their own “hype cycle,” by refining the CEO's messaging platform to address the changing market and continue providing valuable insights that shape your industry.

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Thought Leadership.
This plan suits those who want to focus on the ever growing intersection of business and politics. At this stage companies and their top executives need to be bolder when it comes to taking a clear stand on social issues. It can go as far as covering situations relating to regulatory or geopolitical disruption. People and values, even more than their services and products, demand a smart go-to-market strategy.

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