Being prepared for a crisis situation is important for any organization, but in the case of nonprofits, it can be particularly vital. That’s because nonprofits often have a constantly fluctuating staff, low budgets for handling emergencies, and a crisis situation is one of the few ways to get in front of the media.
Training an individual person is good, but for nonprofits, it’s better to prepare statements, positions, and answers that any member of the organization can deliver. The quality of the delivery is less of an issue than choosing the right words and the best responses.
This kind of preparation requires a good deal of research and thought – what will be asked, what is the best answer, what are the follow-up questions, what are the possible variations in the scenario – this is just the tip of the preparation iceberg.