Archive for January 16th, 2007
Will your questions spark flames or put them out?
I recently came across Glass House, the transparency/new media blog of Frank Shaw, president of Microsoft Accounts for PR firm Waggener Edstrom Worldwide and he’s clearly a keen observer of the interview process. Based on over 20 years of sitting in on client interviews he posted some advice for interviewers – and it all revolves [...]
Posted: January 16th, 2007 under Asking Questions.
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One interview can be much like any other
Ok, so this kind of “stitch together bits of your media interviews out of context to try and make fun of you” isn’t fair, however, it’s one of the better editing jobs I’ve seen. Looked at from another perspective, this compilation shows that Vin Diesel is good at staying on message.
Posted: January 16th, 2007 under Fun Stuff.
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Branding vs. sounding like you’re branding
In a post for the Online Marketing Blog, Jolina Pettice argues that there’s “no we in media interviews”: …it’s very common for interviewees to fall into a habit of saying, ‘we do this’ and ‘we do that’. The problem is that ‘we’ is not your company name! When companies have invested significant amounts of time [...]
Posted: January 16th, 2007 under Key Message, Media Interview Preparation.
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