Archive for February 15th, 2007
Don’t be a media interview wallflower
wall·flow·er: a person who from shyness or unpopularity remains on the sidelines of a social activity Are you being a wallflower in your media interviews? Are you waiting on the sidelines of the conversation, hoping the interviewer will ask you THE QUESTION? Never let yourself come away from an interview saying “I wish they’d asked [...]
Posted: February 15th, 2007 under Author Tips, Key Message, Media Coaching Techniques.
Comments: 1
Airing dirty laundry on Spin Cycle
Canada’s CBC Radio is running a six-part series about the news media and public relations Spin Cycles: A Series About Spin, The Spinners And The Spun. I only happened upon the fourth episode this past Sunday, but I’m catching up on their website, which not only has the broadcasts, but also full (or at least [...]
Posted: February 15th, 2007 under Announcements, History of Media Interviews, Website Resources.
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How’s your credibility in media interviews?
There’s a good lesson in this quote from PR/media training legend Chet Burger: the biggest problem in PR or the biggest problem of persuasion as not getting the audience’s attention-that’s what most public relations people worry about, how can I get my story in print, how can I get attention for it…. I’ve always found [...]
Posted: February 15th, 2007 under Media Interview Preparation, Your Presentation.
Comments: none