The Media Interview

It always pays to know at least a bit about the reporter, the show, the blog, the station, etc. before you go into an interview. Here’s how internet marketing expert David Erickson prepped for a recent radio interview: Considering the topic, I did some online research about her and learned a great deal about the [...]

If you do well in a media interview, and you have a wide niche that you can talk about, you might be called on by the media outlet to become a regular guest expert. How does that happen? Well for author Brenda Nixon it went like this: In my hometown of Kansas City, I do [...]

Author Will Weaver on being prepared for unprepared interviewers: My 2 1/2 minute TV interview was with a woman anchor with big hair and pancake make-up, who scanned my novel’s inside cover during a cut-away to a commercial, then returned, on-air, to brightly to ask me questions about the novel –but I know the game, [...]

Don’t you hate when this happens: At one point I said something quoteworthy but the tape wasn’t running, so she asked me to say it again and I think I pulled it off, but I think it sounded better the first time. That’s David Erickson blogging about his experience with a taped-on-location radio interview. The [...]

Self-published parenting author Brenda Nixon was interviewed on the CAN Marketing Blog about her experiences with getting and doing radio interviews. Here are a couple of excerpts: Interviewer: What are a few problems you’ve encountered on radio and how did you overcome them? Brenda: Only a couple times have I had a host who wasn’t [...]

There’s only one thing in the world worse than dissing the media that interview you and that is, doing it publicly, like in a blog: [I ended up] doing not just one, but two days of media interviews. i shouldn’t complain, really. the outcome of my first cold-call pitching was great. we got the globe, [...]

Author Carolyn Hughley is doing her first TV interview in the morning and she’s having a bit of trouble sleeping… I crawled back out of bed and headed to the bathroom to take two sleep aids, thinking they might help. I no sooner swallowed that last pill when I suddenly began worrying that I’d sleep [...]

I love what Lorri Allen is doing over at her Soundbites blog. She’s got an interview with author Mellanie True Hills (A Woman’s Guide to Saving Her Own Life) about what it’s like to be interviewed and what Mellanie’s best advice would be for any interviewee, not just authors.

Angela Tunner, one of my clients, is the author of Simply Summer, a cookbook that doesn’t require the oven to create easy gourmet dishes, and she’s on tour right now. On a radio talk show in the mid-west, during one commercial break, nothing could have prepared Angela for the ad that ran just before she [...]

On his blog Speak to Lead, Lou Hampton tells this great story in an article about overcoming tiredness during media interviews: A former colleague was in the green room at the Today Show when another guest, a popular actor know for his action films, came in, sat down, and dozed. When it was time, he [...]