The Media Interview

Being the first standing US president to appear on a TV talk show has its rewards and its dangers.  The danger came in the form of an inappropriate remark about the Special Oympics which drew immediate criticism.  The reward came in the form of a lengthy, often substantive interview worthy of the Newshour watched by [...]

Here’s a blog reader, commenting on the blog of a writer who is a social media marketer, working in part on Second Life… You did pretty good [on the TV interview], it’s fun to see someone we know being on the News! There’s still something about being on broadcast TV, even in the middle of [...]

I’ve never been a huge fan of talk shows (or any show) that has a street-level window for a backdrop. Inevitably, something distracting is happening on the street… like the other morning in Ottawa, Canada: Morning Show Mooning Revisited – Watch more free videos Thanks – I think – to Keith Olbermann on Countdown for [...]

If you do well in a media interview, and you have a wide niche that you can talk about, you might be called on by the media outlet to become a regular guest expert. How does that happen? Well for author Brenda Nixon it went like this: In my hometown of Kansas City, I do [...]

Author Will Weaver on being prepared for unprepared interviewers: My 2 1/2 minute TV interview was with a woman anchor with big hair and pancake make-up, who scanned my novel’s inside cover during a cut-away to a commercial, then returned, on-air, to brightly to ask me questions about the novel –but I know the game, [...]

Finally got to see the much-talked-about Paris Hilton interview on Letterman last week. I’m no fan of Hilton’s public persona, but I felt for her to a certain extent. Letterman starts in with questions about her stay in prison, and never ever lets up. Even after 4 minutes, when Hilton says she doesn’t want to [...]

Busy day in the gossip mills as rumors flew about which American TV network would first get to interview Paris Hilton (and pay dearly for it) when she’s released from prison. Following a detailed story in the NY Times this morning about ABC losing out on it’s bid of $100,000, reportedly to NBC, the omnipresent, [...]

Of course, part of building a brand is knowing how to look good on the boob tube. “Authors who are media-genic are going to increase their chances ten-fold of being published and published successfully,” says publicist Lisa Ekus, who also notes that she gets twice as many bookings for authors who are media-trained. Interestingly, her [...]

Preparing for a live television interview is tough. Even if you’ve had a lot of experience on TV, every situation is different enough – even down to the way you’re seated – that you need to be well prepared to handle what comes at you. Even then, there’s always something more… The other day a [...]