The Media Interview

Part of a posting by Alex Zuffoletti, a graduate student in journalism, about her class’s trip to the IMG/Bollettieri Academy, which trains high-level athletes: one talk that I did enjoy was with these two former actors. They led the “game on” aspect of the program, which basically teaches sports stars, or wannabe sports stars, to [...]

Advice from a media training guide produced for the Texas Department of Transportation has people talking in the blogosphere and in the mainstream media: “Keep calm. Leave wrestling to the pigs. They always end up looking like pigs.” Texas state senator Dan Patrick, who’s a radio talk show host, appeared on Glenn Beck to voice [...]

In her blog posting, The High Cost of a Six-Figure Book Advance, Sallie Goetsch makes the following points, which apply to anyone trying to get the word out about their product, not just authors: Getting into the public eye To get visible enough fast enough, you probably need a publicist, which means shelling out several [...]

Found this on the blog of 2nd Lieutenant James Kirby with the 82nd Airborne Division: Today we began our training on hand to hand contact and had our first pt session. We ran about 4 miles at a slow pace and sprinted a quarter mile at the end. It was so hot and humid at [...]

wall·flow·er: a person who from shyness or unpopularity remains on the sidelines of a social activity Are you being a wallflower in your media interviews? Are you waiting on the sidelines of the conversation, hoping the interviewer will ask you THE QUESTION? Never let yourself come away from an interview saying “I wish they’d asked [...]

You may recall the story this past August of a young Austrian woman, Natascha Kampusch, who was held captive in a basement for over eight years. Thanks to Canuckflack I found this article from Der Spiegel detailing the public relations and media planning which her advisors did for her in the days and weeks following [...]

We may complain sometimes about the quality of shows on mainstream television, but there are far more well-written and certainly more well-produced programs today compared with, say, thirty years ago, and not just because there are far more programs. That’s due in part to far more competition than there was thirty years ago – there [...]

Ok, here’s my excuse for trying a cool, new, simple polling system called Quimble: I’ll keep you posted on the results – and see if this is going to work for more weighty subjects Just to throw in my two cents worth, I use these two terms interchangeably in my work, though I tend to [...]

Great posting from Eric Bergman on the IABC Media Relations Commons blog about the value of fake ambush interviews during training sessions. On the face of it, making someone do an interview with no prep, on the spot, seems like a good way of showing the importance of preparation, but Bergman argues that it does [...]