The Media Interview

I was blogging about the use of Skype to economically bring in anyone to a satellite interview. Then the question is, who do you bring in? Sadly, it’s being used right now to bring us yet another “voice of the people.” Instead of bringing in more and diverse experts, we’re Skyping anybody who’s got a [...]

The television industry has, over the years, developed an intricate network of satellite feeds and other means to create what we’ve taken for granted over the last decade or so: the satellite interview or discussion. Now Skype and other internet video technologies are making that intricate network almost obsolete, overnight. Take a look at this [...]

Missed this during CNN’s election coverage, but on November 4 they pulled off a television first – they brought someone into studio via hologram. Correspondent Jessica Yellin was in Chicago, but she was “beamed” into the Washington studio with Wolf Blitzer. As a tip of the hat to Star Trek (and good old fashioned show [...]

PR blogger Gerry McCusker makes the point on PR Disasters that companies (or anyone) should treat interview requests from bloggers like they would a request from mainstream journalists – what is the blogger’s point view, what is their purpose, will the interview be posted, how will it be posted? The example he gives of a [...]

Jason McIntyre co-creator, writer, and editor, of the blog The Big Lead interviewed on Sports Media Guide: Q. Do you do your interviews by e-mail or phone? A. Kornheiser was over the phone – he doesn’t do e-mail. I prefer e-mail. I started doing it by e-mail because I was anonymous at the time and [...]

A week or so ago I mentioned the controversy over statements made by Canadian Prime Minister Stephen Harper during a taped encounter with journalist Tom Zytaruk in 2005 in the driveway of MP Chuck Cadman’s widow’s home. The statements allegedly showed Harper acknowledging that payments had been offered to Cadman when he was alive in [...]

A fascinating new trend in interviewing has emerged during the course of the US presidential primaries: the live-to-web editorial board interview. Sitting around the table with editors of a media outlet is a long-standing tradition, but the idea of streaming it live over the internet adds some interesting new dimensions. Take the editorial board meeting [...]

During a meeting with the Sioux Falls Argus-Leader’s editorial board on May 23, 2008, which was streamed live over the internet, Hillary Clinton mentioned the assassination of Robert Kennedy in a passing comment about nomination campaigns historically lasting into June. That mention became the centre of a firestorm. Here’s the headline from the newspaper that [...]

With all the hype about social media, search engine placement and advertising, David Leonhardt reminds online businesses not to forget the off-line media when it comes to getting publicity. For example: * The media are now working increasingly online. The online and offline worlds are converging more than ever before. Articles that appear in local [...]

Jon Greer blogs on B-Net – Catching Flack about when it’s not a good idea to insist on email interviews. He tells how the Ann Arbor News was writing a series about universities letting athletes take easy courses to maintain their scholarships: The paper sought an in-person or phone interview with [University of Michigan] president [...]