The Media Interview

If you do well in a media interview, and you have a wide niche that you can talk about, you might be called on by the media outlet to become a regular guest expert. How does that happen? Well for author Brenda Nixon it went like this: In my hometown of Kansas City, I do [...]

There’s only one thing in the world worse than dissing the media that interview you and that is, doing it publicly, like in a blog: [I ended up] doing not just one, but two days of media interviews. i shouldn’t complain, really. the outcome of my first cold-call pitching was great. we got the globe, [...]

Reading through a post by author Tricia Goyer entitled You Never Know… I was reminded that doing your very best in every media interview is important because you don’t know what might come of it. So often we get focussed on selling a book, promoting a product, convincing the audience, that we forget about other [...]

Had a client on the radio the other day and he arranged with the station to have a link from their website to his home page. Several times during the interview the hosts mentioned about going to the website for more information. So far so good. When the program ended, my client began monitoring his [...]

Media coach Roberta Gale reminds us all of an easily-forgotten point for phone interviews: turn off your call waiting! Yeah, it’s a godsend when you’re talking to your mother and the network is trying to call to let you know you’ve made the finals of “American Idol,” but it’s a less-than-stellar feature when you’re being [...]

In June 2004, Irish journalist Carole Coleman did a now-famous interview with George Bush (full transcript here) in which she pushed the US President about the war in Iraq in a way that few had done before that time. She subsequently wrote a book that takes off from that interview – Alleluia America: An Irish [...]

My wife just had a phone call from a TV station saying how much they enjoyed having her client on air – it wasn’t merely the fact that they’d received dozens of phone calls long after a giveaway of the guest’s book or that the interview had gone swimmingly; they genuinely enjoyed meeting the author. [...]