The Media Interview

I saw an accomplished scuba diver being interviewed the other day and one of the opening questions was: how many dives have you done over the years? She hesitated for some time and then began saying how she hadn’t kept accurate logs, etc. If you find yourself being asked for numbers or statistics – consider [...]

Many professionals are torn between wanting to promote themselves during a media interview and sounding boastful. Here’s one good solution from C.J. Hayden, who helps professionals market themselves: One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the [...]

In answer to Margie Zable Fisher’s Top Ten Reason’s Why PR Doesn’t Work, Brian Solis came up with Why PR Doesn’t Work and How to Fix It (thanks to Point Being for pointing it out). Solis makes a lot of very useful points, but for my purposes, this piece of advice for clients was particularly [...]

Rob Amberg of of Cushman/Amberg Communications in St. Louis posted an interesting piece about Emotional Branding on his Transom blog (love the name – visit the blog to get the background on it). He talks about how Matt Miller, the CEO of Playworld Systems uses ads and media exposure to promote his company by attaching [...]

Law Gazette article out of the UK. Dangerously, many lawyers also believe that if they are able advocates and successful practitioners their skills will transfer seamlessly to media interviews and areas of law in which they have no real expertise. Most are wrong – we all know the axiom about the lawyer representing himself having [...]